Investment Information

Opening Your Shop & Getting Cars In Bays

Growing an Honest1 Auto Care shop means creating a better experience for Drivers and Teammates. It takes best-in-class facilities, operational excellence, and a digital-first approach to building relationships with the people we serve. The initial investment gets your shop ready to make a 5.0-star impression, offer a comprehensive suite of essential services, and efficiently keep folks Roadworthy®. Actual startup costs will vary based on your specific location.

Single Unit

Cost

Initial Franchise Fee

$75,000

Estimated Startup Cost

$285,250 - $1,317,250

Honest1 is proud to offer a 10% Veteran Discount on the initial Franchise fee. We also offer a 15% Multi-Store Discount on each location after your first.

Honest1 Auto Care shop interior

Recession-Resistant Industry

As cars become more complex and stay on the road longer, this recession-resistant industry's potential continues to grow. According to the Auto Care Association's 2026 Auto Care Factbook, there were 289 million registered cars and light trucks on the road in. 2025. Additionally, the average age of light vehicles increased to 12.8 years. Analysts forecast the light vehicle general automotive repair industry will grow from $64.4 billion in 2024 to $78.9 billion in 2028.

The Honest1 Difference

Driven by Technology Icon

Driven by Technology

24/7 Support Icon

24/7 Support & Ongoing Training

Industry-Leading Experiences Icon

Industry-Leading Experiences

Comprehensive Suite Of Essential Services Icon

Comprehensive Suite Of Essential Services

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